The Cancer Awareness Measure is a validated set of questions designed to reliably assess awareness of cancer among the general population. The measure includes warning signs, help-seeking, risk factors, cancer and age, most common cancers and NHS screening programmes.
The CAM can be used at national, regional and local levels to monitor/track awareness over time, compare between groups, identify information needs, and monitor the impact of awareness-raising interventions. Ultimately, assessing awareness in this way will help accelerate cancer prevention and early diagnosis.
The CAM was developed to address the lack of a validated measure for awareness of cancer and inconsistencies regarding the best way to measure this.
What does the CAM cover?
The CAM comprises 9 questions with a total of 47 items;
- Warning signs (10 items)
- Seeking help (1 item)
- Barriers to seeking help (11 items)
- Emotional – embarrassed, scared, worried about what the doctor might find, confidence discussing symptom (4 items)
- Practical – too busy, too many worries, transport (3 items)
- Service – wasting time, difficulty making appointment, difficulty talking to doctor (3 items)
- Other – verbatim (1 item)
- Risk factors (12 items)
- Cancer and age (1 item)
- Most common cancers (6 items)
- NHS screening programmes (6 items)
- Knowledge (3 items)
- Age of first invitation (3 items) Source